The Challenges Schindler Faces in India Case Study

Introduction The Schindler was established in 1874 in Switzerland by Robert Schindler and started to manufacture elevators in 1889. The company employed over thirty eight thousand (38000) people worldwide in ninety seven (97) of its branches, but yet they hadnt had any operations in India, a market Alfred N. Schindler felt had great potential. However, 1925 Schindler installed its first elevator in India, but they didnt have any local presence until 1997-1998 when the India government liberalized the market and allow foreign companies to set up 100% wholly owned local subsidies (Fagan, Yoshino, 2004). In line with expansion plan for the Schindler, the Corporate Executive Committee (CEC) known as the Verwaltungsrat Ausschuss (VRA) appointed Silvio Napoli, who was a young graduate from Harvard Business School to establish and head South Asia operations as Vice President. He was employed to the Schindler in 1994 and moved in rank to the top management position. Since, he was the person who developed the business plan for India operations. He was offered an opportunity to head its operations and move the company to profitability (Fagan, Yoshino Bartletts, 2006). However, this study identify and discusses some of the challenges resulted as cultural differences which the Schindler underwent at its initial stages in India. It analyzes the strategy or mode of entry which was explored by the Schindler when venturing into the India market. It further presents strategicShow MoreRelatedSchindlers Market Expansion Strategy in India: Best Practices in Strategic Marketing Management2217 Words   |  9 Pagesï » ¿Schindlers Market Expansion Strategy in India: Best Practices in Strategic Marketing Management Executive Summary The many challenges that Schindler Group faces in getting their international expansion strategy to succeed are multifaceted in scope and reflect how challenging international marketing can be. 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